By Doren Aldana
I’m going to offend some folks with this, but I don’t care… the truth must be told. Frankly, most mortgage professionals’ email marketing SUCKS! It’s boring. It’s dull. It’s ordinary. In fact, I’d venture to say that almost everything you’ve been taught about email marketing is a bunch of hog wash.
But it’s not your fault. Chances are, no one ever took the time to teach you how to do it right. I’ve decided to set the record straight with a series of free video tutorials. Let’s kick things off with my 1st installment…
Here’s how to email your prospects and clients for best results…
Register for free online workshop
Doren Aldana says
Well, what do you think of this post? Please share your comments! 🙂
Bill Dietrich says
Guess I find the concept of a weekly touch too much for a lot of people these days as email loads become more and more onerous – but I think the video is awesome!!…and love the idea of the content and keeping it a little casual a la Aldana!
LouAdams says
I like what you are doing, but I have to alter the concept for the commercial and business mortgage market. Any thoughts?
Doren Aldana says
Hi Lou. Thanks for your feedback. For the commercial and business mortgage market, the same principles would apply. The only difference is that you would need to customized the content to be relevant, applicable and valuable to your respective markets. Everything else would be essentially the same. Make sense?
LouAdams says
big difference but I understand.
Frank Scerri says
Doren thanks for the blog. Have you ever considered Australian versions of Done4u Videos?
Doren Aldana says
Hi Frank. Thanks for your feedback. Actually, I have considered it. However, right now I have more opportunity than I have time for… so unless I could quickly and easily tweak the content to make it “Aussieland Compatible”, I don’t think it will happen any time soon. 🙂