If you’ve ever attended an industry training event, chances are you’ve heard all about the importance of becoming a “mortgage expert.” Sound familiar? While that’s true, it’s only one part of the success puzzle. Over the years, I’ve come to realize there’s a lot more to it than that. You see, you could be the most knowledgeable “mortgage guru” in your city, with a long string of alphabet soup credentials behind your name, and that still doesn’t guarantee people are going to be banging down your door to do business with you. In other words, it doesn’t matter how great your technical skills are or how ground-breaking your loan products are, your business will wither away and die like 80% of all mortgage professionals if you can’t market and sell your services....
Who Else Wants To Turn Home Sellers into Cash?
July 15th, 2010We just created a cool new postcard for you, specifically designed to help you capitalize on a virtually untouched, neglected market: HOME SELLERS! Why bother marketing to home sellers? Well, for starters, the vast majority of home sellers will need financing to buy their next home. Secondly, due to the high cost of procrastination (being homeless or having to rent) you will never find a more motivated buyer. Lastly, if you’re fortunate enough to “get in” with a home seller before they sell their home, they can recommend you to their prospective buyers and their listing agent. With all of these unique advantages, it’s a wonder why so few mortgage professionals take advantage of this opportunity....
Why most mortgage broker’s marketing sucks.
July 9th, 2010If every dollar you spend on marketing isn’t generating more than that amount, then your marketing sucks. Don’t believe me? Let me to prove it to you. I recently received an email from an ex-coaching member who asked to be removed from our email list because she’s leaving the business. She explained that, “It’s not worth it and I may have a very nice ‘paying’ job that has more of a ‘consistent’ income which for me is very important.” Sound familiar? What’s interesting, is that just a few months prior she had cancelled her marketing training membership saying she was just “too busy” to take advantage of it. Now, three months later she’s throwing in the towel – not because she’s not a great mortgage broker, not because she doesn’t love the business, but because her marketing sucks! ...
Are You Sending People Chocolate Frosted Dog Crap?
June 22nd, 2010With few exceptions, the first two words we learn as kids are “Please” and “Thank you”. As a parent, I’m constantly reminding my three year old daughter, Kiara, to say these two words because as a culture, we tend to be repelled by people who lack those basic social graces. Plus, to be honest, it makes me look really good when my kid is polite. Wouldn’t you agree?...
The Success Cycle: How to Go from Sales Slump to Sales Star!
June 8th, 2010I was at the park the other day with my wife, Michaela, and my two kids, Kiara (3 yrs) and Ezra (7 months). After chasing Kiara around for a while I decided to sit down and take a much needed rest. From my command post I was able to chat with Michaela and watch Kiara at the same time – sweet deal! About that time, I noticed some other parents arriving with their kids. While I was talking to Michaela, a man came over and said, “Are you Doren Aldana?” I said, “Yes,” wondering who this person could possibly be. He said, “I’m one of your coaching members and he introduced himself. Rarely do I ever meet any of my members in person in my own neighborhood, so I took this special opportunity to hang out and learn more about his business....
The coolest, most unique business card I’ve ever seen…
May 4th, 2010I recently received an inquiry from one of our Gold Members in Toronto who asked, “Any unique business cards you’ve come across? Something creative?”...
Are you building your business by design or by default?
April 9th, 2010I recently emailed a relatively well known mortgage/real estate trainer (who I will keep unnamed) to see if he might be interested in being featured as a guest expert on my “Meetings with Mortgage Masters” interview series. He replied back asking if I’d like to meet him in-person the next time he comes to Vancouver. Not wanting to wait that long to do an interview I asked him if he’d be open to having a quick chat on the phone. He replied, asking if I was available to talk on Friday. As you may know, I don’t work Fridays and haven’t for years, so I asked him if another day would work. Now, here’s where the story gets interesting.
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7 Essential Steps to Effective Time Management
March 15th, 2010One of the most common questions we’ve been receiving from our members lately is, “How can I use my time more effectively?” The fact that so many of you are asking about this tells me it’s something we need to address. A good question deserves a good answer. But before I answer it, let me say this: You can’t manage time, you can only manage yourself within time. We all have the same twenty-four hours in a day. How we use those hours will determine our degree of success or failure in life. That’s why I believe time management is one of the most important skills to master....
7 Ways Top Producers Think Differently Than All The Rest
February 5th, 2010Have you ever wondered why some mortgage professionals quickly skyrocket to success while the majority continue to struggle just to eke out a meager existence? Watch this video and you’ll discover seven secrets to their success…
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