By Doren Aldana

This little-known referral strategy is based on a very simple premise: Realtors are always looking for ways to improve the success rate of their listing presentations so they can get more listings with less effort. What if just by simply sending one simple letter to the potential listing client you could improve your Realtor’s presentation-to-listing ratio by 10-30%?! Do you think they might be compelled to send you a few more referrals? Duh! Of course they would! Not only that, they’ll be singing your praises to all of their buddies in the office. Check it out…

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