Let’s imagine for a moment that you’ve launched your own Employee Mortgage Benefits Program. You’ve got it approved by the HR department within a company and now the next step is to market your benefits program to the employee population. The question is… HOW? Well, here’s the single, MOST effective way to promote your services to the employees… ...
Posts Tagged ‘mortgage marketing’
One Call That Turns Your Clients into Fans for Life!
What if a simple 2-minute phone call could turn your clients into raving fans for life? Would you make that call? Here’s all you need to say…...
How To Get Companies to Endorse YOU to Their Employees — For Free!
How would you like to get companies to endorse YOU to hundreds — even thousands — of their employees as the #1 choice for mortgage financing? It’s a lot easier than you might think. Here’s how you do it…...
How to Use 2-Step Marketing to Attract More Hot Leads!
If you’re doing any paid advertising, or if you’re planning on doing some in the near future, this video will show you how to attract more hot, qualified mortgage leads and maximize your ROI. In fact, this one little secret helped one of my clients TRIPLED the amount of leads he was generating from his advertising campaign! Here’s exactly how he did it…...
How to Make Your Ads Stand Out From The Clutter
One of the biggest problems with most mortgage marketing out there is that it doesn’t offer anything UNIQUE that makes it STAND OUT from the clutter. Everyone just seems to be touting the same thing: best rates and best service! While that may work to a certain extent, it will never give you MARKET DOMINANCE. Instead of yelling louder and harder with the same old boring marketing message, why not focus in on a specific niche and then offer a unique value proposition that’s almost irresistible to your ideal prospects? Here’s an example of how to do it… ...
The 3 Critical Elements of a Successful Mortgage Ad
If you’ve ever paid for advertising to promote your mortgage business, you know just how easy it is to waste your hard-earned money on useless ads that don’t work. As difficult as it might seem, it is possible to predictably generate a strong, profitable ROI from your advertising campaigns. Here are three critical elements you need to thread the needle on, in order to tip the scales of fortune in your favor… ...
How Six Ordinary Mortgage Pros and Producing Extraordinary Results…
Here’s a cool video I just put together showing how six ordinary mortgage professionals are producing extraordinary results in today’s tough economy using effective marketing systems. Check it out…...
What’s the most effective marketing method for the least dollars?
Have you ever wondered what the most effective marketing method is for the least amount of dollars? It’s a good question. Here’s the answer…...
5 Mistakes that Kill Your Wow Factor – and How to Avoid Them!
One of the most important keys to success when it comes to getting referrals is “WOW FACTOR.” In other words, the more you WOW your clients’ and referral partners’ socks off, the more referrals you’ll attract! It’s as simple as that. I might also add that it’s simple but not easy. The problem is, most professionals are making mistakes that are killing their WOW FACTOR without even knowing it. Don’t let this happen to you! Watch this video…...
The Difference Between “Experts” and “Marketers”.
If you’ve ever attended an industry training event, chances are you’ve heard all about the importance of becoming a “mortgage expert.” Sound familiar? While that’s true, it’s only one part of the success puzzle. Over the years, I’ve come to realize there’s a lot more to it than that. You see, you could be the most knowledgeable “mortgage guru” in your city, with a long string of alphabet soup credentials behind your name, and that still doesn’t guarantee people are going to be banging down your door to do business with you. In other words, it doesn’t matter how great your technical skills are or how ground-breaking your loan products are, your business will wither away and die like 80% of all mortgage professionals if you can’t market and sell your services....
