One of the biggest problems with most mortgage marketing out there is that it doesn’t offer anything UNIQUE that makes it STAND OUT from the clutter. Everyone just seems to be touting the same thing: best rates and best service! While that may work to a certain extent, it will never give you MARKET DOMINANCE. Instead of yelling louder and harder with the same old boring marketing message, why not focus in on a specific niche and then offer a unique value proposition that’s almost irresistible to your ideal prospects? Here’s an example of how to do it… ...
Posts Tagged ‘mortgage broker marketing’
Why most mortgage broker’s marketing sucks.
If every dollar you spend on marketing isn’t generating more than that amount, then your marketing sucks. Don’t believe me? Let me to prove it to you. I recently received an email from an ex-coaching member who asked to be removed from our email list because she’s leaving the business. She explained that, “It’s not worth it and I may have a very nice ‘paying’ job that has more of a ‘consistent’ income which for me is very important.” Sound familiar? What’s interesting, is that just a few months prior she had cancelled her marketing training membership saying she was just “too busy” to take advantage of it. Now, three months later she’s throwing in the towel – not because she’s not a great mortgage broker, not because she doesn’t love the business, but because her marketing sucks! ...
