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Posts Tagged ‘loan officer referral strategies’

Mortgage Marketing: How to Overcome The Top 6 Realtor Objections With Ease, Grace & Confidence

By Doren Aldana
If you want to become a Bad Ass Mortgage Marketer, you’ve got to learn how to overcome objections. For example, have you ever been stopped by common Realtor objections like…

“I am already committed to my lender / My current lender gives me a kick back”…

“I am not interested”…

“I am doing just fine the way it is”…

“I am too busy right now. Call me later”…

“I already have those tools, I don’t need your help”…

“I don’t want to get involved with my client’s mortgage”…

Sound familiar? If you’ve ever been stumped by one or more of those doozys, you’re not alone. In fact, based on our recent Facebook Group poll, those are the TOP 6 most common objections mortgage pros face when approaching Realtors.

And it’s not your fault — no one has ever taught you how to overcome them effectively… until now!

In this short video, you’ll learn the “words that work” to obliterate these objections, once and for all. To learn more about how to fulfill on these big, bold promises, book a complimentary consult here.

 

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Mortgage Marketing: How to Attract Top Dog Realtor Partners and Get Them To Send ALL Their Referrals!

By Doren Aldana

Getting Top Dog Realtors to send you more referrals is often easier said than done. Today, I have few ideas to help you push the needle in getting this kind of business.

First, create a list of the top Realtors in your market. I mean the people doing 30…50…100+ transactions per year. That’s your hit list. You want to launch a dedicated campaign to those people.

Second, come up with something unique and compelling to answer the question, “Why you?” Why should they work with you as opposed to all their other options? If you don’t have a compelling answer to that, you’re dead in the water. They’ll reject you and repel any overture you make. One of the best ways to be unique is to stop doing what everyone else is doing (offering great rates, great service, etc.) and do what everyone else is not doing: offering sales and marketing solutions. Namely, how to attract more quality listings, how to sell them faster and for top dollar, how to generate more buyer leads, and how to get more repeat and referrals business. Can you see how offering that kind of service is going to make you more compelling to top-producing Realtors?

Third, work on your posture: instead of chasing, start attracting. Make them need you more than you need them. For this I recommend you create a VIP Partnership Program exclusively for top-producing Realtors who qualify. The value has to be so great that they’ll be clamouring to partake. Create something unique, formalize it, and put it into a document called a VIP Partnership Agreement.

Finally, when your posture’s right, start smiling-and-dialing. Call these people and get in the habit of doing what is hard. If you do only what’s easy, life will be hard, but if you do what is hard, life will be easy. Condition yourself to do thing you don’t want to do. Don’t chase them – have them chase you. Your posture should imply that you don’t need them. Act like they’re the ones who must qualify, not you.

Those are the essentials of how to attract superstar Realtor partners and get them to send you ALL of their business. If you have any questions, please leave a comment or give us a call. We’d love to hear from you.

Here’s the video version of this blog post…


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Mortgage Marketing: The Magic Wand Letter

By Doren Aldana

In this episode of the “FastTrak ROI Report: What’s Working Now In Mortgage Marketing”, you’ll learn how one of my FastTrak clients, Chris Paliska, sent out 30 letters to his past clients and got 4 referrals, parlaying a cool $10K+ in revenue from a BIG ‘O $60 investment. That’s a whopping 16,566% ROI! Here’s how he did it…


Apply Now

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Mortgage Marketing: 3 Pillars of Lead Generation (Part 3)

By Doren Aldana

In this tutorial, you’ll learn 3 strategies for maximizing your repeat and referral business, so you can earn more while working less.


Click Here for Free Online Workshop!

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Mortgage Marketing: 3 Pillars of Lead Generation (Part 2)

By Doren Aldana

In this tutorial, you’ll learn 3 secrets every mortgage pro needs to know about how to attract the most profitable referral partners and get them to send you ALL their coveted referrals…without begging, bribing, chasing or kissing ass.


Click Here for Free Online Workshop!

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A Cool Tool for Helping Your Realtors Create a Killer Marketing Plan!

By Doren Aldana

Imagine if you could provide your Realtors with a cool little software thingy that allowed them to create a rock-solid marketing plan and a simple system for tracking their progress. Do you think they’d dig something like that? If so, here it is…


Check it Out!

Download This Tool!

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Mortgage Marketing: How to Get Your Realtor Partners to Send You More Referrals More Often!

By Doren Aldana

If you hadn’t noticed by now, it’s not enough to have a stable of so-called “Realtor Partners,” you need them to actually send you business — the more, the better. The question is, HOW? Here’s a simple strategy for turbo-charging your Realtor partnerships so they send you more closed loans…


Click Here for Free Online Workshop!

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How to Use an Outrageous 3-Step Direct Mail Campaign to Attract Top-Producing Realtor Partners!

By Doren Aldana

If you’re anything like most mortgage pros, you’re not a big fan of cold calling Realtors. I’ve heard it said that it’s about as much fun as getting a root canal. Ugh! Naturally, most people in their right mind much prefer a warm call over a cold call. But many seem to think that cold calls are a necessary evil. Nothing could be further from the truth! What if there was a way you could get Realtors precooked, pretenderized and presold on working with you before you even pick up the phone to call them? Here’s exactly how you do it…


Click Here for Free Online Workshop!

Download This Tool!

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How to Introduce Yourself to Top-Producing Realtors Using a Proven Email Template

By Doren Aldana

Let’s face it, email is easy to ignore. Just think about how many emails you’ve ignored or deleted without opening in the last few hours, let alone the last week. Add spam filters into the mix and your chances of success with email drop even further. But all is not lost. Even with it’s limitations, email can still be a useful marketing tool for attracting Realtor Partners — if it’s done right. Here’s how you to it…


Click Here for Free Online Workshop!

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How to Book Meetings with Top-Producing Realtors

By Doren Aldana

When it comes to attracting Realtor Partners, there’s nothing more powerful than the good ‘ol fashioned face-to-face meeting. The problem is, most Realtors nowadays would rather have a root canal than meet with another Joe Shmoe mortgage pro they don’t know, especially if they come across as a parasite. Yikes! Let’s just put it this way: Meeting with you is not exactly on their “Top 10 Most Desirable Activities” list. You must overcome a high wall of skepticsm just to get the meeting, let alone win them as a referral partner. That’s why most mortgage pros fail at attracting Realtors — their approach is flawed. Here are the “words that work” for booking meetings with Top-Producing Realtors (even if they’re already married to their current mortgage pro)…


Click Here for Free Online Workshop!

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