If you’re doing any paid advertising, or if you’re planning on doing some in the near future, this video will show you how to attract more hot, qualified mortgage leads and maximize your ROI. In fact, this one little secret helped one of my clients TRIPLED the amount of leads he was generating from his advertising campaign! Here’s exactly how he did it…...
Archive for the ‘Mortgage Marketing Mindset’ Category
How to Make Your Ads Stand Out From The Clutter
One of the biggest problems with most mortgage marketing out there is that it doesn’t offer anything UNIQUE that makes it STAND OUT from the clutter. Everyone just seems to be touting the same thing: best rates and best service! While that may work to a certain extent, it will never give you MARKET DOMINANCE. Instead of yelling louder and harder with the same old boring marketing message, why not focus in on a specific niche and then offer a unique value proposition that’s almost irresistible to your ideal prospects? Here’s an example of how to do it… ...
The 3 Critical Elements of a Successful Mortgage Ad
If you’ve ever paid for advertising to promote your mortgage business, you know just how easy it is to waste your hard-earned money on useless ads that don’t work. As difficult as it might seem, it is possible to predictably generate a strong, profitable ROI from your advertising campaigns. Here are three critical elements you need to thread the needle on, in order to tip the scales of fortune in your favor… ...
Revealed: The Hidden Barrier To Your Success
Contrary to popular opinion, the BIGGEST constraint that holds you back from taking your business to the next level is not poor market conditions, lack of money, lack of time or lack of knowledge. While all of those factors may thwart your progress to some extent, they are just the tip of the iceberg in comparison to the REAL hidden barrier to your success. Find out what it is here…...
How to Create a Simple Marketing Plan for Breakthrough Results!
Have you ever wondered how you can create a simple, focused marketing plan that actually works? Here’s exactly how to do it…...
Why Top Producing Mortgage Pros Get More Realtor Referrals…
It’s true. Top producing mortgage professionals typically attract more Realtor referrals than low producers. That seems pretty obvious. The question is… HOW the heck do they do it? As you might expect, there are a lot of factors that contribute to their success but if I had to pick just ONE thing, this would be it… ...
5 Mistakes that Kill Your Wow Factor – and How to Avoid Them!
One of the most important keys to success when it comes to getting referrals is “WOW FACTOR.” In other words, the more you WOW your clients’ and referral partners’ socks off, the more referrals you’ll attract! It’s as simple as that. I might also add that it’s simple but not easy. The problem is, most professionals are making mistakes that are killing their WOW FACTOR without even knowing it. Don’t let this happen to you! Watch this video…...
A simple truth that transformed my fear into a powerful asset!
I just recently discovered a simple truth that has literally transformed my energy from living in fear and self-doubt to purpose, passion and freedom - where I feel totally authentic in who I am and powerful in my ability to contribute to others. It’s simply this: the more I face my fears and stretch myself to contribute at a higher level, the greater my confidence and the smaller my fears become. In fact, fear is the only thing in the universe that gets smaller the close you move towards it....
Why most loan originators fail – and very few succeed!
As you know, last month was “Back to School” month. As students began filing back into classrooms all over the world I couldn’t help but be reminded of how important it is to be a lifelong learner and continue to grow – not just in general knowledge, but more importantly, in character, wisdom and skill. We live in the “Information Age” where information is more ubiquitous than ever. We’re perpetually inundated with information through our TV sets, computers, radios, newspapers, iPads, iPods, iPhones, Crackberries, you name it. We’ve got info up the wazoo! One would think that since “information is power” – like they teach us in school – this rising tide of information must be lifting the human race into higher and higher levels of health, wealth and happiness. While I’d love to believe that, I still find myself confronted with the startling statistics showing a steady global increase (per capita) in cancer, AIDS, obesity, diabetes, ADHD, bankruptcy, suicide, divorce, Prozac prescriptions, etc. How do you account for all that? Is more information really the answer? As Anthony Robbins once said, “We’re drowning in information but we’re starving for wisdom.” I couldn’t agree more....
Do Purchased Internet Leads Really Work?
Have you ever wondered if purchased Internet leads really work? Perhaps you can relate to the experience of this disgruntled LO: “Why are internet leads so damn bad and the conversion rates so low? Do these people really fill out these forms or is it all BS?”...
