SECRET #1: How to MINE THE GOLD from your database and maximize your repeat and referral business!
- What media to use when following up with your clients and prospects
- The three most important keys to a Top-Flight Follow-up Marketing System
- Eight tips for getting your messages opened, read and responded to
- Ways to make your communications more fun, interesting and engaging
- The best frequency for delivering your marketing communications
SECRET #2: How to create more “WOW FACTOR” for your business!
- Why just touting “great rates” and “great service” ain’t gonna cut it!
- The number one biggest sin in marketing and how to avoid it
- Three surefire ways to WOW! your clients’ socks off
- How to make yourself so remarkable people can’t help but refer you
- How to engineer your business to exceed your clients’ expectations
SECRET #3: How to INSPIRE your referrers to send you more referrals!
- The best (legal) way to reinforce referrals so your people keep referring you
- The number one reason why people refer and how to leverage that factor
- How to harness the power of praise and recognition to multiply referrals
- A simple, cheap, highly effective system for cultivating more referrals
- How to boost your profits using appreciation marketing
SECRET #4: How to implement effective REFERRAL SYSTEMS!
- The three primary ways to get referrals
- Why relying on “Word of Mouth (WOM)” is a bad idea
- The secret to getting a steady, predictable stream of quality referrals
- Eight stellar examples of high performing, “Event-Based” referral systems
- How to systematically attract mortgage referrals on autopilot
SECRET #5: How to build a CONSISTENT, steady flow of business!
- What a tree and the Parthenon have in common and how you can use that knowledge to build your mortgage business on a solid foundation
- A simple, easy to follow, twelve-month marketing calendar
- Twelve powerful strategies for closing more deals with less effort
- How you can leverage three hours per week into massive results!
- How to work “ON” your business, not just “IN” your business
SECRET #6: How to use the LAW of RECIPROCITY to attract referrals!
- Why most mortgage originators struggle to attract referral partners
- The BIG secret that allows top producers to quickly and easily win the hearts of their referral partners and attract all the referrals they can handle
- Six ways you can add value to your referral partners BEFORE you even ask them to work with you
- How to break into closed real estate offices and become their HERO!
- How to generate more purchase business without relying on Realtors®
…And many, many more well-guarded secrets for becoming a top producing mortgage professional!
